Thursday, July 12, 2018

Primark Beauty's Game- Changing Announcement & Expert Cruelty Free Advice

We were thrilled to attend Primark Beauty's media event in The Yarn Dublin last night organised by the amazing ladies at The Publicity Loft. From the invitation it was clear that Primark had a significant announcement to make regarding their very own PS Cosmetics range! On the night Michelle Thew, CEO of Cruelty Free International informed an audience of  eager bloggers and journalists that PS Beauty has been awarded the acclaimed Leaping Bunny certification as a cosmetics brand 100% free from animal testing

Cruelty Free International is the leading global organisation working to end animal testing worldwide. They investigate and reveal the reality of life for animals in laboratories and work with governments to create positive change. Primark (Penneys in Ireland) have undergone a throrough and rigorous 18 month process to achieve leaping bunny certification across their PS range of skincare, make-up and haircare products. This means you can now purchase guilt-free and affordable cruelty-free cosmetics from the high-street. Game-changing!

Michelle Thew, Cruelty Free International CEO with Mum and I

Advice from Michelle Thew (CEO of Cruelty Free Intl) on Cruelty Free Beauty 

Michelle advises to only buy from brands that are Leaping Bunny certified. Many brands may claim that their end product is cruelty-free but the Leaping Bunny Certification goes right through the supply chain from ingredient level manufacturing to suppliers to ensure that no animal testing has occured. You can use the Leaping Bunny Product Search by Cruelty Free International to check if a brand or certain product is certified cruelty free.

If you believe in making ethical consumer choices to protect animals and believe in putting animal welfare before big business and profit you can help the cause by going cruelty free, spreading the word and raising awareness of this crucial issue. Research by Cruelty Free International and the Dr Hadwen Trust suggests that at least 115 million animals may be used in experiments worldwide each year, often used and killed for research purposes. You can say no to animal testing by only purchasing from Leaping Bunny Certified brands. Many luxury brands such as Urban Decay, The Body Shop are certified cruelty free and now you can get quality cruelty-free beauty on a budget thanks to Primark's PS Collection. Woohooooo!!!!!!!


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