Sunday, March 10, 2019

Cruelty Free Beauty- 3 Simple Steps to Make the Change

Cruelty Free cosmetics are having a serious moment globally and we could not be more excited! Research by Cruelty Free International suggests that at least 115 million animals may be used in experiments worldwide each year, often used and killed for research purposes If you believe in putting animal welfare before big business and profit you can help the cause by going cruelty free and spreading the word. Consumers are rapidly becoming more informed on the cruel animal testing that is rampant amongst some of the world's biggest beauty brands and deciding to back ethical brands with their money and support. We made the switch to only using and featuring cruelty-free make up, skincare and fragrance brands here at Grace With Love Blog approximately a year and a half ago. Without doubt ever since one of the most popular questions we receive is how can I go cruelty-free too? You will be thrilled to hear that going cruelty free with your cosmetics is waaaaaaay easier than you may think, so we have broken it down into a simple three step routine with helpful resources included too! Yay! 

Step One- Finish Cosmetics & Replace with Cruelty Free Alternatives

Pollution, over-consumption and litter are huge environmental issues affecting our planet right now and if you are taking the leap to go cruelty free with your cosmetics we suggest using up your non-cruelty free items instead of wasting them. Sadly some of the most popular beauty brands (MAC, L'Óréal, Benefit, Estée Lauder, Maybelline, NARS, Bobbi Brown, Clinique, Make up For Ever etc.)  available nowadays still test on animals. As luxury cosmetics can be quite expensive there is no point in wasting them, use them up and replace them with alternatives.We are still devastated that MAC Cosmetics test on animals! For a full list of beauty brands that still test on animals in 2019 check out this fantastic blog post by Ethical Elephant. 

 Step Two- Research, research, research....!!!!!

When you are ready to start replacing your non-cruelty free items with ethical alternatives your research needs to be on point. We met Michelle Thew, CEO of Cruelty Free International at a Primark Beauty event last summer. Michelle advises to only buy from brands that are Leaping Bunny certified. Many brands may claim that their end product is cruelty-free but the Leaping Bunny Certification goes right through the supply chain from ingredient level manufacturing to suppliers to ensure that no animal testing has occured. You can use the Leaping Bunny Product Search by Cruelty Free International to check if a brand or certain product is certified cruelty free. This is the best resource for finding 100% cruelty free products. 

Helpful Resources

Logical Harmony - This fantastic website created by Tashina Combs is full of cruelty free shopping guides, has a really useful brand list and a shop section. If you are even considering going cruelty free you need to check out Logical Harmony (that rhymes!!!)

Cruelty Free International - This is the leading organisation working to end animal experiments worldwide. They advocate, experiment, investigate, report and run the Leaping Bunny Program which certifies cruelty free brand on a global level. Check out their Product Search here

PETA- People For The Ethical Treatment of Animals is a wonderfully informative resource for the latest news, videos, articles, media and research on animal rights. 

Shop Cruelty Free Skincare 

Parent Companies 

Certain brands are cruelty free but their parent companies may test on animals. For example Urban Decay is cruelty free however the brand is owned by L'Óréal who do test. As a consumer it is up to you to decide whether you feel comfortable supporting brands whose parent companies test or if you would prefer 100% Leaping Bunny Certified products. 

Step Three-  Spread the message 

Congratulations if you decide to switch your beauty routine to cruelty free products. This means that you are one less person harming animals and subjecting them to dangerous and unnecessary testing for vanity and materialism. If you make the change inform your family and friends and explain the reasoning behind it. Your influence can create a ripple effect and by working together we can and will end animal testing in the cosmetics industry for good! 

Shop Cruelty Free Beauty

* Please note this post contains affiliate links which help to support this website. If you make a purchase this does not affect the price you pay in any way. 


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